NEW YORK, November 16, 2005 – Newstex, the Content On Demand™ company, today announced its new Blogs On DemandTM product, which makes available full-text blog content from premier Weblogs for content distributors and enterprise customers. Unlike existing Web-based blog aggregation services, Newstex actually licenses influential blog content directly from bloggers and then takes in each carefully selected blog feed in text format and uses its proprietary NewsRouter technology to scan it in real-time. Each blog post delivered as part of Newstex Blogs On Demand is treated as a news story. Blog content is easily integrated into the applications that people use everyday, including content aggregator services, financial trading environments and customer relationship management systems.
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“Blog content is mainstream and a valuable form of real-time, full-text news,” said Larry Schwartz, Newstex President. “Information and IT professionals are increasingly faced with identifying and delivering quality blogs together with premium content sources to professionals working in enterprises. By extending the Newstex Content On Demand™ publishing model to include influential blogs, we’re making it simple for blogs to be delivered to the enterprise in the format with which people are already familiar.”
Newstex automatically tags each blog post with company names, stock tickers, key executives and government officials, and detailed topical categories. Each blog post delivered as part of Newstex Blogs On Demand will include Newstex’s proprietary PeopleTickering™ — a system that synthesizes metadata from numerous premium sources and quality blogs to create a unique database of people who make the news.
Basically this means that they use select blog RSS feeds to aggregate content and make it available to their corporate subscribers. For example, a company might subscribe with Newstex to receive content that specifically discusses their products. The blogs remain independent; they just allow Newstex to redistribute their posts. The benefit for the blog is increased exposure to readers who might not normally see their content and an additional revenue stream.
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Clickmedia looks forward to adding new blogs to it's new media network and sees great potential long term in this exciting new area of online content delivery.
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